Jamie Oliver’s efforts to revamp school meals made it all the way to becoming a question on BBC’s Question Time tonight, allowing Rhodri Morgan to inadvertantly highlight precisely the reasons why this is such a problem.

Faced with a question which amounted to ‘why doesn’t the government takle this issue’, Rhodri launched into the usual reductionist answer about regulating salt and monosodium glutamate levels, etc - entirely missing the point that simply giving kids decent quality meals is, or rather should be, an educational experience in itself and valued as such.

Come on, this isn’t that difficult to work out - in fact the NHS’s ‘five a day’ campaign to encourage people to eat more fruit and veg has it sussed already - leave the science well in the background where it belongs and just put up the money to give kids a decent, tasty, fresh meal so that while you’ve got them in school educating their mind you educate their palette as well.

We’re not talking lobster thermidore and Waldorf salads here, just nutritious, decent food prepared from fresh ingredients rather than Bernard Matthews reconstituted, freeze dried, sandblasted turkey bits.

Come on, Gordon, if you can give my Dad a couple of hundred quid off his Council Tax bill then surely you can manage a bit more than £70 a year to feed my daughter while she’s at school.